Homesocial mediaYour Simplified Guide to Instagram Feed Ranking Factors

Your Simplified Guide to Instagram Feed Ranking Factors

Instagram’s ranking factors are truly ever-changing. It can be quite confusing when you feel like you’re doing your best at creating content but not seeing any results. Instagram wants to help creators grow and they’ve recently updated their ranking factors. Instagram wants to improve the experiences of users on the app’s interface. We are presenting you with an updated blog on the new features of Instagram, and how to get your content out there.

Ranking on Instagram

The first step to getting autolikes Instagram, is understanding how ranking works on the system. Creators, influencers and brands need to understand how ranking works on Instagram in order to get their content surfaced. Instagram doesn’t go down the path of a singular algorithm that decides what people see and don’t see on the app. The platform uses a variety of classifiers, processes, and algorithms which are faced with different burdens. The aim of the platform is to get people to spend as much of time scrolling as possible, without wasting their time. So we can assure you that Instagram uses technology to personalize user experiences.

Feed, Stores, Explore, and Reels all use different algorithms, which is dependent on how people use it. For example, people use Stories to keep in touch with their closest friends but Reels to find new, entertaining content. There are different forms of ranking for different parts of the app. The algorithms also use customizations like Close Friends, Following, and Favourites.

How Instagram Ranks Feed

Your Simplified Guide to Instagram Feed Ranking Factors
Your Simplified Guide to Instagram Feed Ranking Factors

The point of Instagram marketing is to get new customers, but maintaining the original follower base is extremely important. Creators and brands can do this by harnessing the power of the Feed, the personalized home base which helps users stay in touch with friends, family, and most importantly, their interests.

This means that the Feed will contain content only from accounts users have chosen to follow, along with ads and recommended content. The Feed considers the recent posts shared by accounts most interacted with by the user. But, creators and brands can also reach their targeted audience through recommended posts. Posts, photos, videos, and Reels that show up on the Feed are based on what the user likes and whom their follow, or have engaged with recently. The Feed’s goal is to reach a balance between content from accounts users follow and accounts they don’t follow but may be interested in.

Next, the Feed takes a note of all the information about what was posted, accounts which made those posts, and user preferences. There are also other factors such as format, like if a user prefers photos on their Feed, then that’s what they’ll be shown first. Instagram calls these “signals” and uses them a lot more than we think. These signals include everything from when a post was shared to details about the post, and whether a user prefers videos or photos. Here are some important Feed ranking factors, or signals–

  • User Activity. Posts that someone has liked, shared, commented on, or saved, is a signal of what they may want to see on their Feed.
  • Information About the Post. Information about posts is a another signal. This includes factors like popularity– how many likes, saves, and comments a post has, or when the post was made or it’s location.
  • Information About the User Who Posted. Instagram is careful about understanding when a user is interested in an account or close to an account. For example, if a user has interacted with another user a lot in the past few weeks by, say sending them a lot of reels, both users will see each others posts on their feed. Instagram carefully keeps track of the users a person interacts with, through messages, comments, likes, saves, and shares.

Instagram takes these signals or factor into consideration while making a set of predictions. The app makes educated guesses at how likely a user is to interact with a post in various ways. There are roughly twelve ways in which users can interact with one another. There are five interactions mainly that the Feed depends on. These five user interactions are:

  • How likely a user is to spend a few minutes or seconds on a post
  • How likely an Instagram user it to comment on a post
  • How likely an Instagram user is to like or double tap on a post
  • How likely a user is to share a post on Instagram
  • How likely a user is to tap on the profile photo on Instagram

The more likely a user is to take an action, the more heavily Instagam weighs in on that action, and takes decisions on curating the Feed. There a few exceptions to these interactions too, and the app takes other considerations into account. For example, a user’s Feed will not contain too many posts from the same account in a row or too many suggested posts in a row.

The Bottom Line

Instagram is always exploring ways in which they can help content creators understand how to get their posts and Reels out there. If you aren’t getting much distribution to your own followers, there is probably a reason for it. For example, Instagram is currently working on notifications to let creators know when the reach of their posts is falling due to a watermark. Instagram is also working on ways to help creators understand what is most effective for increased reach.

Instagram is currently working on new tools to help people understand and address issues impacting their reach. The app is working on more resources to help the creator community on Instagram understand the ranking factors, best practices, and guidelines. If you are a creator, we suggest using the Creator Lab, which helps you interact with other creators to understand how to improve your reach. You can also follow “creators” on Instagram and “mosseri” to stay updated about the latest and greatest tips and tools to help you more on Instagram.

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